Our Approach
Market Research & Strategic Planning
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Identified consumer trends, competitor pricing, and preferred distribution channels within the Chinese community.
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Connected the client with key platforms like Hungry Panda and Wing Yip.
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aDesigned a targeted marketing strategy using social media, influencer partnerships, and community outreach.
Local Market Expansion & Brand Awareness
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Launched campaigns on WeChat, REDNote, and TikTok to boost digital visibility.
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Collaborated with Chinese food influencers and KOLs for authentic brand storytelling.
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Secured B2B partnerships with Asian supermarkets and restaurants for retail and menu integration.
Supply Chain & Logistics Optimization
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Sourced high-quality cold-chain logistics providers for perishable ingredient delivery.
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Developed cost-effective, reliable shipping alternatives to minimise delays.
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Introduced real-time tracking and risk controls to ensure consistent supply and rapid dispute resolution.
Local Market Expansion & Cross-Boarder Logistics
Handmade Desserts
Client Overview
A UK-based handmade dessert brand aimed to grow its presence among Chinese consumers while tackling challenges in cross-border logistics for perishable ingredients. Although they had found local success, they faced hurdles in visibility, market reach, and maintaining a reliable cold-chain supply.
Results & Impact
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Entered leading Chinese supermarkets, restaurants, and delivery platforms
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Boosted brand recognition through localised digital campaigns
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Built a stable, cost-efficient supply chain with improved reliability -
Achieved 35% sales growth within six months