Expanding UK Market Reach
Chinese Liquor - Baijiu
Client Overview
A premium baijiu brand was only available in Chinese supermarkets and restaurants in the UK. To scale, they needed to:
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Enter Western sales channels like bars and high-end supermarkets
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Navigate strict alcohol logistics regulations
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Reduce peak-season shipping costs
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Replace costly but ineffective consulting services with actionable, real-world solutions
Our Approach (Ongoing Case)
Distribution Channel Expansion
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Connected the brand with UK liquor wholesalers, bars, supermarkets, and specialty stores
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Set up DTC (Direct-to-Consumer) channels via Amazon, local liquor e-commerce, and their own branded site
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Launched social media and influencer marketing to reach younger, Western audiences
Supply Chain & Logistics Optimisation
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Partnered with certified UK logistics providers for alcohol transportation and warehousing
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Designed a hybrid distribution model combining direct imports, local fulfilment, and seasonal inventory planning
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Reduced operational costs while ensuring compliance with UK alcohol regulations
Negotiation & Business Support
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Facilitated contracts and negotiations with local partners
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Offered cross-cultural communication and legal support to secure fair and sustainable terms
Our Expecting Results & Impact
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Expand beyond Chinese-focused sales to UK mainstream markets
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Build a reliable, cost-effective, and regulation-compliant logistics network
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Boost brand visibility through tasting events and digital campaigns
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Establish a scalable foundation for long-term growth in the UK liquor market