Property Leasing & Sales
Chinese Client Acquisition
Client Overview
A UK-based real estate firm was looking to attract more Chinese clients from both the UK and mainland China. However, they faced several key obstacles:
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Limited understanding of Chinese buyer behaviour and digital platforms
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Over-reliance on traditional offline marketing
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Lack of partnerships with Chinese immigration consultants and agents
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High consulting costs with little hands-on suppor
Our Approach
Market Research & Strategy
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Analyzed Chinese consumer preferences, media habits, and competitor tactics
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Connected client with Chinese immigration agencies and real estate consultants
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Built a data-driven expansion strategy aligned with cross-border regulations
Marketing & Promotion
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Launched official accounts on WeChat, Rednot, and Weibo
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Ran targeted digital campaigns and partnered with Chinese influencers (KOLs/KOCs)
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Sponsored roadshows and events with Chinese communities and student groups
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Optimised SEO and content to drive inbound inquiries
Partnership Development & Legal Support
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Facilitated connections with Chinese immigration agencies and legal experts
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Provided cross-border transaction support and contract negotiation guidance
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Built a long-term resource network to support future pipeline development
Results & Impact
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Established digital presence across key Chinese social platforms
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Built strong partnerships with Chinese immigration and real estate agencies
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Improved lead generation, client conversion, and engagement rates
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Enabled long-term, scalable growth in the Chinese market segment