Cross-Board B2C Digital Expansion
Security & Surveillance Products
Client Overview
Despite strong product credibility—already trusted by the UK Royal Navy—the client relied solely on offline B2B distribution, lacking any direct-to-consumer (D2C) digital presence in UK. With customer loss impacting revenue and no prior branding or e-commerce experience, they needed a fast, structured, and scalable digital transformation.
Our Approach (Ongoing Case)
Market Research & Strategic Positioning
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Conducted detailed analysis of product strengths, market demand, and competitor strategies
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Defined core target audiences and mapped out a tailored digital strategy
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Connected the client with UK-based e-commerce and digital marketing experts
B2C Channel Development & Marketing Execution
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Launched Shopify and TikTok Shop stores; optimised listings for UK audiences
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Designed and executed a short-form video marketing campaign featuring live demos and influencer collaborations
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Developed a consistent brand identity and content calendar across platforms
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Ran targeted ad campaigns via Meta, Google, and TikTok to boost traffic and conversions
Logistics & Fulfilment Optimisation
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Built an efficient cross-border logistics and warehousing strategy
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Connected with trusted UK partners for rapid and reliable delivery
Our Expecting Results & Impact
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Build a multi-channel B2C presence from the ground up
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Launch short-form video marketing and influencer outreach with measurable ROI
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Enhance brand visibility and customer acquisition at lower cost-per-lead
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Establishe a scalable, data-driven e-commerce model for long-term growth